Does Sex Sell? Ask Coca-Cola…Well Kinda

So we all know Coca-Cola is one of the biggest and well known companies in the entire world.  It sells probably the most popular brand drink ever created.  Everyone knows those red cans, even if we can’t see the classic logo of Coca-Cola of a Coca-Cola can, it is pretty much reasonabl to say that the can is a Coca-Cola product.  Coke is such an amazing drink.  It tastes so smooth and and nice, there is an appropriate proportion of sparkling water and syrup, and there is caffiene in it which is the most important ingredient of the drink.  Even though there are the health concerns like obesity, arthritis, osteoperosis, and juvenile diabeties the company is still turning up some profit.  It may not be in Coke but possibly its other brand name drinks like Powerade, Dasani, or their Nestea.

But the real question is, how and why is Coca-Cola’s logo so famous and influential.  It is probably because of subliminal sex messages within the logo.  Wait! How is that possible? Well Gatorade and Powerade (another brand name drink of Coca-Cola) have used subliminal pictures of the penis, so do the red cans and bottles of Coke show the exact same?  Well you do see something, or at least I do.  My room mate told me about this and when I tried to find it, it was almost near dam impossible to figure out what this illusion was.  I finally got it as my room mate did not tell me WHICH Coca-Cola logo had this but once I found the right logo, I managed to see this weird, crazy illusion.  What I saw, surprised.  It was a man…..just standing there…..DOING COKE!!!!!  Crazy enough, there isn’t actually some penis reference I found (maybe there is, but I haven’t seen it)  What I saw surprised me, turns out if you flip the logo on its side you can see a man in a top hat sniffing coke!  You have to have a wild imagination to see it but, I have a picture here if you can’t see it.

Isn’t that crazy?  Ya, active imagination right there.  Unfortunately I could not get a good old school logo of Coca-Cola.  The old vintage logos had the first C in ‘Cola’ extend further all the way to the ‘o’ in ‘Cola’ so it would actually look like the man is holding something to sniff his coke.  I am not surprised by the fact some guy is sniffing coke, I mean coke actually was put into these drinks when the drink first came out.  Surprised it is not a sexual subliminal message though.  It is some crazy coincidence though.  Apparently someone noticed this and notifiedd Coca-Cola and that was a reason why they shortened the ‘C’ to only underline ‘Coca’.  It is purely a coincidence though or apparently that is what ‘Coca-Cola’ says and they never planned to put it in there at all.  I think they did actually put that in there, but originally the man sniffing coke was supposed to be…sucking cock but something happened in the design and they went, “meh, whatever too late now” just like what happened to Monkey Kong, oops I mean Donkey Kong.

Does Sex Sell? Ask Powerade.

If you haven’t read my previous entry about how Gatorade uses subtle sex imagery to sell the number one sports drink in the world, you should read it. No seirously, do it! I haven’t really noticed this until recently but the Coca-Cola company is using the same strategy that Gatorade is using for its Powerade brand of sports drinks. The first rendition of the Powerade bottle was just a little stab at Gatorade’s powerful market share, as the Coca-Cola company managed to make a deal with the NHL for its hockey players to exclusively drink Powerade drinks. Even though, behind the deal there was probably Gatorade inside the Powerade bottles. Unfortunately Powerade’s appeal to the general public did not flourish so well as compared to Gatorade. It seems as if Powerade only made a dent in the hockey side of the sports industry. Also there was that rumour of the blueberry flavoured Powerade making you sterile.
With its latest rendition and redesign of the Powerade logo, the Coca-Cola company is ready to launch another attack on the Gatorade dominated sports market. Well, this logo has been out for a long time now so, I guess its a success?

If you look at the new logo for Powerade, what do you see? Do you see a ‘P’? Well you are one of the lucky ones, or you are just a kid. Of course we all see a ‘P’ but subconsciously, we all know what that ‘P’ actually is. It is the phallic symbol that has made man an actual man; the penis. It’s very ingenious on whoever made the design. It’s very simple and elegant. It seems as if the designer the Coca-Cola company hired took the saying, ‘Less is more’ to heart (if you know what I mean).
The company redesigned the shape of the bottle though, it does not really resemble a penis anymore as compared to the Gatorade bottles and as compared to what it used to look like. Maybe if they kept the old bottle design, people would consciously get a clue and see that Powerade is all about the penis instead of well, the replenishment of energy after physical activity. Which reminds me, looking at the design of the bottles probably gave people a clue that sports drinks are the best way to recover after an amazing night of…well you know, Bom chicka wah wah!

Guess in the end, sex and sports drinks do come together hand in hand!

OK, it looks like I can’t post this picture up. Looks like WordPress has some thing that will prevent you from putting up pictures from other sites. I should invest in fickr.

Does Sex Sell? Ask Gatorade

How a marketing agent was able to link advertising with sex, well that person was a genius. It is all about the sex appeal, the shock factor, the thing that makes everyone’s draw drop as they see it. Gain their attention! That is how you get the job done in marketing. Everyone has seen how using hot, beautiful women in scantily clad women, or even almost naked. You know it’s for the guys and surprisingly a lot of women find it appealing and sexy. Sex, its how we see it. It gains our attention and makes us happy, some more than others we know that’s true. Some marketing campaigns really show without subtly the use of sex appeal, and for some, well you need a dirty mind to understand what the ad is about.

So as I was drinking a bottle of Gatorade today, I noticed how phallic looking it is which then struck my mind. Gatorade does use sex to sell its product. It never came to me when I was watching the commercials, looking at the bottles, drinking the oh so sweet nectar of energy, but I have to say it does. If you actually look at all the bottles they sell they do awfully look like some phallic type of object…that a lot of people have. Well, all boys have it, you know the penis. It just blew my mind while I was drinking the bottle of Gatorade, and I even almost choked to death from the semen…I mean Gatorade. Its so well done, the head of the bottle looks like the head of the penis, how they make the bottles with twist off spouts where you can squeeze the drink into your mouth or even suck it out. The bottle even conforms to the average person’s hand, so its comfortable while you drink (for some of the bottles, more like Gatorade Rain and X-factor bottles). Oh man, just thinking back now at all those commercials and how Gatorade uses the athletes. They are all sweating, they grab a bottle and splash all the semen..I mean Gatorade all over the faces and bodies. They even make the Gatorade stand out making it brighter so you can see it clearly, splashed all over their faces. Running, dripping down their bodies, yea its very weird when you think about it now.

Well, now after thinking about how Gatorade uses its phallic bottles to and ‘obscene’ advertisements, well now I can’t see another Gatorade bottle the way I used to see it. All I see now…well yeah…eeeeeewwwww!