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Archive for September, 2008

The Best Viral ad goes to – Wario Land: Shake it

September 24, 2008 Leave a comment

Nintendo just released a new (viral) advertisement for its upcoming Wii game, Wario Land: Shake it. You can go watch the ad here on youtube right now.

Don’t read on if you don’t want to be spoiled

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In the beginning, you see the ESRB rating which shows up just like every other gaming advertisement. The traditional Youtube layout is there so Nintendo did not do any funky thing the layout to keep you interested. The interesting part though comes from what happens when you watch the ad. At first everything seems alright but then once you see Wario destroy a piece of the environment, something from the Youtube layout breaks and flies out. You think you just saw some weird thing and did not really catch it, so you try to rewind just to make sure that was not Youtube but it was the ad. Then you see Wario shake the bag of coins and with an expression of WTF on your face, the coins come out onto the Youtube page. Soon as the ad progresses, everything on Youtube just collapses and falls off the screen. Every type of destruction in the video advertisement corresponds to something on Youtube breaking away and falling off. Everything just falls off the page, the scroll bar, the words, the boxes, the comments, etc. In the end, even the video player falls off its hinges and becomes slanted. Playing the ad again causes even more rumble on the page and everything that is left from the Youtube layout jumps around everywhere and even more things come out from the video player.

This has to be, the best viral advertisement Nintendo has ever put out. This has topped almost every type of internet advertisement that has been produced. The use of youtube was so cool. It makes you think that it is a regular old Youtube page but in the end it actually isn’t and that entire page is just one big huge flash file.
Many people would have guessed that something was amiss when looking at the URL and not seeing the random Octa/hexa number that pops up at the end of the youtube.com part. Also, many would have noticed that the scroll bar for the other related videos did not work either and the commenting system is kind of broken.

This advertisement though is not enough to actually make me go and buy the game. I am not a fan of Wario and I do not have a Wii in the first place so, a lost sale right there. The ad is really cool and innovative though, I have never this type of thing before for advertisements. The only thing that comes close is or now was Net Disaster where you can choose whatever web page you want to be destroyed by a nuclear explosion, or an earthquake, or even asteroids.

Props to Nintendo for doing this.

Why They Won’t Go Back to the Old Facebook – Zomberg Style

September 23, 2008 2 comments

So anyone, still join that Marc Zomberg group yet? There’s almost a million members!

I got notice from Thomas who commented on my previous Marc Zomberg post that the Marc Zomberg group is now close to a million members. What is really interesting to me though is the fact that the group’s creator Jakob Peterson is now part of the San Francisco network instead of the London network. Could it be? He moved to Silicon Valley and is now working for Facebook? I still say no.

So I was wondering if Mark Zuckerberg and Facebook will ever revert back to the old layout. With how things are going, I’m pretty sure they won’t go back. Let’s go back in time and see why:

1. Remember the time when they permanently switched to the new Facebook?
That was around the beginning of September. I did not really care as I was already used to the new Facebook. I have to ask again, so has anyone else joined that Marc Zomberg group yet?

Has anyone ever heard of the saying, ‘Change is good’ or any sort of variation of it? I’m pretty sure we all have. What I really hate about people complaining about the new Facebook is the fact that they complain and they don’t do anything, they do not even send feedback to the people at Facebook. So from that, there is less of a chance they will change back to the old layout.

There is also the fact that if Zuckerberg actually looks at the groups that want him to change back to the old Facebook, I’m pretty sure that 10 million won’t do the job. There are OVER 100 million ACTIVE users on Facebook. If Mark were ever to consider changing back to the old layout how many people would be needed to get him to change his mind? I’m pretty sure over 50 million people would have to sign a petition or join a group or something. So I’m sorry Zomberg, I know you have probably the most group members on this subject but even if you do reach 10 million, you only represent a tenth of Facebook’s users. Do you actually think Zuckerberg will go back to the old layout to please a tenth of his users? What about the other 90%?

There are also the hacks that are being spread around letting users go back to the old Facebook. The company has patched a couple of them up, but now a lot of people still have the old layout. I don’t know if Facebook keeps stats on who managed to get back to the old layout or not but this really sucks for those who have tried and can not go back to the old layout (like me). With the people changing back to the old layout, they don’t have to complain anymore. As a result, probably about 20% (I just made up a random figure) of Facebook’s users have the old layout back. Probably over half of these people will stop complaining about the new Facebook thus probably over ten percent of Facebook’s users will be unaccounted for in trying to go back to the old Facebook. As a result, these hacks can be counter-productive and will give skewed statistics on who really wants to go back to the old Facebook or who still wants to keep the new layout.

2. Do you remember the time when Facebook introduced the news-feed feature?

There was so much outrage and controversy over this new feature Facebook introduced in September of 2006. Many people felt like that their privacy was being invaded. It would be easier for ‘creepers’ to lurk around their friends’ pages and see what they wrote and their new pictures they posted up. Obviously attached with the new feature was the privacy options which not a lot of people actually have used to an extent that kept their personal life private. Sure there are people that have chosen a couple of privacy options like choosing to not have any of their wall posts or pictures they posted up presented on the news-feed but that is pretty much it. After two years now, there are still people who have not chosen to set their news-feed options to not present any of their posts.
I remember all the controversy and the heated debates and how users hated the news-feed invading their privacy. If it was a real danger to anyone or a real annoyance then Facebook would have taken the news-feed off the website. Sure there have been modifications to make it safer to be on the website and make it easier to modify the feed, but its still there.
It has been two years now and everyone who uses Facebook is alright with the news-feed, many don’t even mind it. All that controversy and revolt from its users has just died away with time and now its a norm to have the news-feed with you.
Plus, everyone in general through human nature are attention whores and some can be narcissistic. If you turn all the options for the feed off, then everyone will forget you and no one will talk to you and post up on your wall. You will have a lonely existence and be an outcast, is that what you want? Its pretty embarrassing to have Facebook and not have anyone post on your wall don’t you think? So yes, the news-feed is an invasion of your privacy but then again, we all are attention whores and if we turn everything off on the news-feed, well we don’t get any attention at all and there goes our sorry miserable lives.

3. Do you remember the time when Facebook changed their layout?

I remember back in late 2006 or early 2007 maybe January of 2007 but Facebook actually modified their layout. Does anyone remember this? I remember with the older layout that you can access your pictures, your events, your posts, and your updates all at top of the user interface and then all of a sudden Facebook changed this layout to what we now call the ‘old’ Facebook. I was not used to this new layout, all the photos, applications, posts, and etc can only be accessed on this little box on the left side while all your settings and advanced features were put on top of the GUI (I really can’t remember what the old Facebook looked like, so this description might be inaccurate.)
Just like now, so many groups popped up asking/demanding/threatening Facebook to change back to the old layout. What is really funny is that over time, I saw a lot of my friends leave these groups and soon no one really cared about the older layout anymore. Everyone became used to the old Facebook over time and Zuckerberg never had to revert back to the older layout.

4. Do you remember the time when everyone just forgot about it?

I bet you by the end of this year 2008, those who still have the new layout will be fine with it and have finally adapted to the user interface. By the middle of 2009 these ‘go back to the old Facebook’ groups will be no more because people don’t care about the layout as they have now become accustomed to it. It is just like the news-feed and it is just like when they changed the older layout to the ‘old’ layout. Everyone will forget about this by then and not care.

When They introduce a completely new layout in a couple of years (I’m thinking 2010/2011), another user revolt will occur and all these groups will pop up asking Facebook to go back to the this current layout. Ironic. Don’t you think?

5. Do you remember the time where everyone said that Facebook is so addictive?

A lot of people are addicted to Facebook. If they don’t like Facebook anymore, then they should move to another social networking site. But who really wants to make a new account on a strange new social networking site and rebuild their profile to the status that its Facebook counterpart had? Facebook is just too good to let go. The layout is phenomenal well the old one, the interface is nice to use. People don’t have to click all these random links to get to where they want, and the colour scheme is amazing(ly safe). There are so many other social networking sites like Facebook, but Facebook has set the bar and it will be really hard for any other site to remotely even compare to it. Well there is Twitter but I’m pretty sure most high school/college students won’t have a use for that site…yet. So the idea of leaving Facebook all together will be really hard as one will be left out of the loop while they make a new account on a different social website and not have anyone to talk to on that site.

So these are my five reasons why they won’t go back to the old Facebook. So what I suggest for you to do, is to find a new social website you like and become a wolf, and not a sheep. Or you could actually do something and give some feed back to Mr. Zuckerberg on what you really think about the new layout.

Does Sex Sell? Ask Powerade.

September 22, 2008 Leave a comment

If you haven’t read my previous entry about how Gatorade uses subtle sex imagery to sell the number one sports drink in the world, you should read it. No seirously, do it! I haven’t really noticed this until recently but the Coca-Cola company is using the same strategy that Gatorade is using for its Powerade brand of sports drinks. The first rendition of the Powerade bottle was just a little stab at Gatorade’s powerful market share, as the Coca-Cola company managed to make a deal with the NHL for its hockey players to exclusively drink Powerade drinks. Even though, behind the deal there was probably Gatorade inside the Powerade bottles. Unfortunately Powerade’s appeal to the general public did not flourish so well as compared to Gatorade. It seems as if Powerade only made a dent in the hockey side of the sports industry. Also there was that rumour of the blueberry flavoured Powerade making you sterile.
With its latest rendition and redesign of the Powerade logo, the Coca-Cola company is ready to launch another attack on the Gatorade dominated sports market. Well, this logo has been out for a long time now so, I guess its a success?

If you look at the new logo for Powerade, what do you see? Do you see a ‘P’? Well you are one of the lucky ones, or you are just a kid. Of course we all see a ‘P’ but subconsciously, we all know what that ‘P’ actually is. It is the phallic symbol that has made man an actual man; the penis. It’s very ingenious on whoever made the design. It’s very simple and elegant. It seems as if the designer the Coca-Cola company hired took the saying, ‘Less is more’ to heart (if you know what I mean).
The company redesigned the shape of the bottle though, it does not really resemble a penis anymore as compared to the Gatorade bottles and as compared to what it used to look like. Maybe if they kept the old bottle design, people would consciously get a clue and see that Powerade is all about the penis instead of well, the replenishment of energy after physical activity. Which reminds me, looking at the design of the bottles probably gave people a clue that sports drinks are the best way to recover after an amazing night of…well you know, Bom chicka wah wah!

Guess in the end, sex and sports drinks do come together hand in hand!

OK, it looks like I can’t post this picture up. Looks like WordPress has some thing that will prevent you from putting up pictures from other sites. I should invest in fickr.

Who is This Marc Zomberg?

September 21, 2008 10 comments

If you are a Facebook addict, you must know who this Marc Zomberg is. I surely do not. In light of the recent social network shattering events that have taken place over the past few weeks, Facebook’s members are trying to revolt of the new layout. Many people have even threatened to leave Facebook or even worse delete their accounts (haha, good luck trying to delete your account). Ooooooooo, the company is scared. Many groups have popped up onto the radar asking/demanding/threatening Facebook to bring back the old layout. The group that stands out from the rest is, “IF 10 MILLION JOIN MARC ZOMBERG WILL BRING BACK THE OLD FACEBOOK.” As of right now while I am writing this 561 767 people have already joined. They are one-twentieth of the way there. It is a really interesting group especially with the fact that it claims ‘Marc Zomberg’ will bring the old layout back. A quick search on the internet reveals that ‘Marc Zomberg’ is…well, yea you can’t really find anything about this Zomberg guy. A closer look at the group reveals a message stating,

“Today I received a message from Marc Zomberg the founder of the greatest company and he told me to make this group he wants to know how many people really want the old facebook back, so he could bring it back.

Now we need everyone who want the old facebook back to join this group and invite everyone because he gave us only 20 days to do this.

Hurry up and invite we have only 20 days to do this.”

REALLY?!?!?!?! REALLY?!?!?! Are you cereal?!?

A man named Jakob Peterson from London has created this group. Who is this guy in the first place? I don’t know, is he actually part of Facebook’s staff? Probably not, so why on earth would this ‘Marc Zomberg’ tell him about this revolutionary idea? It pisses me off when I see someone join this group. Either for lawls or for being serious. I have a feeling that A LOT of people do actually think that ‘Marc Zomberg’ created Facebook and not this random computer programmer that attended Harvard named Mark Zuckerberg.

The name in the group probably is a play on of Mr. Zuckerberg’s name but I surely do not think that he will take it seriously or even think about changing the layout if someone purposely offends him and his name or ‘accidentally’ spells his first and last name wrong. In fact, he may even be mad about it and will keep the new layout as it is without any option of letting anyone change back to the old one. If that is the case, then this group is actually counter-productive and will actually do more harm than good. All this group has done is given attention to its creator.

If you hate the new layout so much then deactivate your account (don’t try to delete it, ’cause it is nearly impossible) and stop using Facebook then that will show this Zomberg fellow who’s boss. If you’re too addicted to Facebook, well substitute your addiction with Orkut and make Google much more happier. I mean we all use its search engine, we all click on its ads, and a lot of us have tried out its new internet browser, Chrome . So please, if you hate the new Facebook so much, just leave and this will force the company to revert back to its old ways.

Rihanna Rips off the White Stripes?

September 20, 2008 2 comments

Rihanna’s latest hit, ‘Disturbia’ has been rockin’ the billboard charts for quite some time now. It has reached the number one spot on the singles charts in a very short amount of time and now it is still up there competing against new songs that are coming out. The people behind Rihanna are amazing, Jay-Z must be proud having a protege under his wing – well not anymore. Rihanna has become one of the most dominant R&B singers out there next to Beyonce. She already has seven singles reaching number one on numerous billboard charts. Starting with ‘Pon de Replay’ and now continuing on with ‘Disturbia’. She is a force to be reckon with.

I have never listened to her latest single, ‘Disturbia’ until I saw the MTV awards and I couldn’t help to notice that the song sounds much like ‘Seven Nation Army’ by the White Stripes. Not the entire song, but the intro of the song or the hook or the beat that gets everyone pumped. I was listening to it and it very much reminded me of the opening riff from The White Stripes first single. Whoever produced that song was clearly running out of fresh ideas. I actually listened to and watched her music video for the single soon after watching her amazing performance at the awards show just to make sure I wasn’t hearing things. Alas though, I was not hearing things and the beat is very similar to the opening riff of ‘Seven Nation Army’. I know Rihanna is not to blame for this as she probably does not listen to The White Stripes and I don’t think she writes her own music either, so I’ll blame the producer.

I’ve compared the two and each riff/beat is of the same length, they are in the same key, and in the same tone. It is a good thing the producers changed it up a little, the tempo is different and there are noticeably more beats in Rihanna’s beat than The White Stripes’ riff.
I have to say, what’s going on here? Everybody in the music industry is ripping off each other, and these allegations are becoming more prevalent in the media. I’m really disgusted about how producers/singers/writers are ripping each other off for their own gains. There’s no more originality and there’s no more inspiration to make something you love. It’s all about the money and that’s what everyone wants.

At least it’s not as bad as Sum 41 ripping off Metallica’s ‘Battery’ with ‘The Bitter End’. I do not care if they wrote that song as a tribute to Metallica but seriously, Deryck should have wrote the song with more originality and diversity rather than just using ‘Battery’ as the template.

Get Back to the Old Facebook

September 16, 2008 1 comment

Wanna go back to the old Facebook?
Sign into facebook and replace the URL with: http://www.new.facebook.com/?fbnew_opt_out=1
If that does not work, replace the URL with:
http://www.new.facebook.com/FacebookPreviews?
If that does not work, replace the URL with:
http://vupload.new.facebook.com/video/

Either one of them should work. I myself am not going to change the layout as I’m used to the new one already so have fun.

Everyone hates the new facebook layout. It seems as if no one wants change and with all the complaining, I find it really hard to comprehend why not that many people have sent feedback to the company to get back to the old layout.

I for one actually like the new facebook layout. I actually do not have to scroll down to get to my posts anymore and all the information for my friends and others is just a click away. I was never a fan of the applications, thus I liked the fact that my account page was clean. Many times I would always go to someone’s page and all I would see are all these new applications they have and I could never find their information or their wall more importantly.

It is a shame though how Mr. Zuckerberg and company have not given his people the option to switch back to the old Facebook layout after they took the new one out of beta.

I for one am used to the new layout now as I’ve been using it for about two months, ever since they announced it and the URL manipulation you had to do in order to get to the new layout. I do not really care about it, but everyone I know, all my friends and their friends all hate it. They all want to get back to the old Facebook. Guess what? Thankfully, there is a way.

Edit:

OK so, after a few tries and some research I have realized that Facebook has not migrated all of its users to the new facebook and some accounts will have the option to get back to the old Facebook once the URL is replaced with the one above. Unfortunately, I can’t get back to the old Facebook layout, I just tried. Many people are in luck though as they have successfully done it.
Then there is also the fact that the company found out about this little hack and now has patched it.

Harmonix Knows You Play Rock Band 2 Early

September 12, 2008 Leave a comment

I was reading arstechnica today and I found this post where someone got to play Rock Band 2 before it was released. Pictures of the game have been posted up on a forum and they’re pretty hilarious.

Either being fake or not, the messages are pretty funny.
One message says, “Welcome to Rock Band 2! Nice work on scoring the game before it comes out!!”

This actually might be a developer’s copy or something like that. No doubt though, that this will put more hype into the battle between Rock Band 2 and Guitar Hero: World Tour.