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Does Sex Sell? Ask Powerade.

September 22, 2008 Leave a comment

If you haven’t read my previous entry about how Gatorade uses subtle sex imagery to sell the number one sports drink in the world, you should read it. No seirously, do it! I haven’t really noticed this until recently but the Coca-Cola company is using the same strategy that Gatorade is using for its Powerade brand of sports drinks. The first rendition of the Powerade bottle was just a little stab at Gatorade’s powerful market share, as the Coca-Cola company managed to make a deal with the NHL for its hockey players to exclusively drink Powerade drinks. Even though, behind the deal there was probably Gatorade inside the Powerade bottles. Unfortunately Powerade’s appeal to the general public did not flourish so well as compared to Gatorade. It seems as if Powerade only made a dent in the hockey side of the sports industry. Also there was that rumour of the blueberry flavoured Powerade making you sterile.
With its latest rendition and redesign of the Powerade logo, the Coca-Cola company is ready to launch another attack on the Gatorade dominated sports market. Well, this logo has been out for a long time now so, I guess its a success?

If you look at the new logo for Powerade, what do you see? Do you see a ‘P’? Well you are one of the lucky ones, or you are just a kid. Of course we all see a ‘P’ but subconsciously, we all know what that ‘P’ actually is. It is the phallic symbol that has made man an actual man; the penis. It’s very ingenious on whoever made the design. It’s very simple and elegant. It seems as if the designer the Coca-Cola company hired took the saying, ‘Less is more’ to heart (if you know what I mean).
The company redesigned the shape of the bottle though, it does not really resemble a penis anymore as compared to the Gatorade bottles and as compared to what it used to look like. Maybe if they kept the old bottle design, people would consciously get a clue and see that Powerade is all about the penis instead of well, the replenishment of energy after physical activity. Which reminds me, looking at the design of the bottles probably gave people a clue that sports drinks are the best way to recover after an amazing night of…well you know, Bom chicka wah wah!

Guess in the end, sex and sports drinks do come together hand in hand!

OK, it looks like I can’t post this picture up. Looks like WordPress has some thing that will prevent you from putting up pictures from other sites. I should invest in fickr.